The Best GTM Tool Stack for Your Team
At ONECLICK, we believe half the battle in building an effective go-to-market motion is assembling the right tool stack.
The proper tools not only lighten the load—they enable success at scale. Below, we’ve compiled our favorite tools in every category we operate in. We rely on each of these ourselves, and they’ve proven time and again to deliver on their promises.
Here’s our recommended GTM toolkit:
Clay
Lead enrichment
75+ enrichment tools, AI agents—Clay finds everything.
Pricing starts at $134/month
Clay is a comprehensive platform that connects to 75+ enrichment tools and AI agents, making it incredibly versatile for uncovering nearly any publicly available data point about a person or company. By unifying these diverse sources into one tidy spreadsheet interface, Clay gives you a single hub to import, filter, and refine leads—essentially forming the backbone of our enrichment process. If there's a data point out there, Clay’s likely to find it. We rely on Clay extensively because it consistently proves indispensable to both our everyday operations and our big-picture GTM strategy. It’s a must-have for any team that’s serious about data-driven outreach and lead management.
Instantly
Email sequencing
All-in-one cold email, from inbox setup to sending.
Pricing starts at $49/month
Instantly helps you build, warm up, and operate multiple email inboxes in one streamlined environment. Designed for fast results, it’s particularly appealing if you’re new to outbound and want a simple approach. Everything from account creation to campaign management happens under one roof, so you can get rolling with minimal hassle.
LeadMagic
Lead enrichment
Find under-the-radar data points for better outbound.
Pricing starts at $99.99/month
LeadMagic is a credit-based enrichment platform that surfaces niche or hard-to-find details about people and companies. It excels at revealing data most other tools miss—insights that can be critical in personalizing outreach or detecting purchase intent. If you need an edge on highly specific lead data without breaking the bank, LeadMagic is a stellar option.
CommonRoom
Intent data
Aggregate multi-channel signals to spot high-intent prospects.
Pricing starts at $625/month
Commonroom unifies signals from channels like LinkedIn, Twitter, Slack, and more, giving you a panoramic view of audience engagement. By surfacing real-time community discussions and trends, it helps you detect and act on buyer interest faster. If you’re craving deeper insight into how and where your brand is being talked about, Commonroom fits seamlessly into any robust GTM strategy.
Trigify
Intent data
Automate outreach when meaningful triggers fire.
Pricing starts at $90/month
Trigify lets you configure and capture key “intent signals”—like new funding rounds, job changes, or market news—so you can automatically reach out at exactly the right moment. Simply pick the triggers that matter to your sales process, then integrate with your favorite outbound tools to respond instantly. By bridging real-time intelligence with speed, Trigify consistently pushes conversion rates upward.
RB2B
Website visitor identification
Turn anonymous site visitors into actionable lead data.
Pricing starts at $99/month
RB2B shows you exactly who’s landing on your website—down to the individual level. Instead of wondering whether you’re reaching the right people, you’ll have concrete visitor info ready to feed into your next campaign. It’s a game-changer when combined with an outbound platform (like Clay), letting you target your site’s hottest visitors in near real time.
Smartlead
Email sequencing
Scale your email campaigns with unlimited senders.
Pricing starts at $39/month
Smartlead makes high-volume, multi-account email outreach surprisingly simple. You can connect as many inboxes as you like and manage it all from their robust dashboard—complete with a “unibox” for replies, plus an API for deep integration. If you’re looking to accelerate your outbound motion at significant scale, Smartlead handles the complexity for you.
LaGrowthMachine
Outreach sequencing
Sync email, LinkedIn, and Twitter for multi-channel outreach.
Pricing starts at $50/month
LaGrowthMachine is a true multi-channel outreach system that bridges your efforts across email, LinkedIn, and Twitter. Expect a feature set that includes LinkedIn voice notes and other unique touches designed to heighten engagement. If you’re orchestrating complex cadences across multiple platforms, LaGrowthMachine centralizes it all—letting you experiment and refine until you hit the perfect sequence.
Lemlist
Outreach sequencing
Fully customizable email, phone, and LinkedIn flows.
Pricing starts at $50/month
Lemlist is known for robust personalization features—think dynamic images, custom URLs, and advanced conditional logic. Its multi-channel flows allow you to combine email, phone, and LinkedIn touches in one smooth sequence. Highly regarded for its user-friendly interface, Lemlist is an excellent solution for teams looking to craft sophisticated, tightly synced outreach campaigns.
Twain
Copywriting
Train AI to generate brand-true copy on demand.
Pricing starts at $19/month
Twain offers a specialized AI writing platform that learns your product’s tone, style, and best practices. While we still recommend having a strong human copywriter where possible, Twain is by far the best AI-driven option if you want consistent, brand-aligned messaging without a steep price tag. Think of it as your digital copywriting partner that just keeps getting smarter.
Anthropic
Copywriting
Steerable, safe, and remarkably fluent AI technology.
Pricing starts at $0/month
Anthropic builds next-generation large language models focusing on trust, interpretability, and user-friendly steering. Though it’s not purely about writing outbound copy, its well-structured AI systems can often outperform other models in clarity and style. If you’re considering your own AI-powered copywriter or chatbot, Anthropic’s research-backed models are a strong choice.
HeyReach
LinkedIn sequencing
Run LinkedIn outreach at scale, without getting banned.
Pricing starts at $79/month
HeyReach is all about safe and scalable LinkedIn prospecting. You can manage multiple sender accounts, schedule sequences, and automate interactions, all while minimizing risks of account restrictions. The platform’s unified inbox and proven track record make it an easy recommendation for teams driving big results via LinkedIn.
Sendspark
Video outreach
Personalized videos at scale.
Pricing starts at $49/month
Sendspark automates the creation of custom videos with AI. You can personalize elements—like referencing a prospect’s name or website in the background—while reusing the main content. The result is a dynamic, scalable way to stand out in someone’s inbox or DMs. If you want to be on the cutting edge of “video-first” outreach, look no further.
Dynapics
Image outreach
Generate 1,000s of custom images for truly personal outreach.
Pricing starts at $29/month
Dynapics is a quick, effective tool for on-the-fly image personalization. You set up a template, connect your data source, and Dynapics churns out unique, branded images for every prospect—perfect for email banners, social media, and more. In a world of bland text messages, personalized visuals can elevate response rates significantly.
Ocean
Lead sourcing
AI-powered prospecting with deep “lookalike” functionality.
Pricing starts at $79/month
Ocean.io scours over 300 million websites and uses keyword-based algorithms to uncover promising, lookalike companies. It can also deliver detailed contact lists that rival established B2B databases. For revenue teams seeking net-new accounts that closely match their current best customers, Ocean.io is a hidden gem.
Apollo
Lead sourcing
Massive B2B database offering end-to-end prospecting.
Pricing starts at $49/month
Apollo remains a favorite for good reason. With a sizable repository of B2B contact data, you can search across multiple criteria—like job title, industry, funding stage—and immediately build targeted lists. Factor in its integrated outreach workflows, and it’s a solid all-in-one choice for any sales or marketing team.
PhantomBuster
Scraper
Automate data scraping from LinkedIn, Instagram, and beyond.
Pricing starts at $59/month
PhantomBuster equips you with an entire suite of “Phantoms”—pre-built scrapers that gather social data (followers, event attendees, or group members) that typical scraping can’t handle. It’s a boon for advanced lead generation or any scenario where you need deeper social intelligence. It’s the difference between guesswork and real, actionable data.
Apify
Scraper
Browser-based crawlers that tackle nearly any website.
Pricing starts at $49/month
Apify’s extensive library of user-created “actors” can pull info from all sorts of sites in a Chrome-based environment, allowing for modern, JavaScript-heavy sites to be scraped. It’s ideal if you want to collect fresh lead data at scale, especially when paired with your go-to enrichment or automation tools. Apify handles the grunt work; you handle the strategic follow-through.
Zapier
Workflow automation
No-code integrations for 7,000+ apps—fast and friendly.
Pricing starts at $19.99/month
Zapier is the default choice for teams wanting simple, reliable automation. With a massive app ecosystem, you can connect CRMs, spreadsheets, email, or project management tools in minutes. Even if you’re not a developer, you can create “Zaps” that cut out repetitive manual tasks, saving time and boosting productivity.
Make
Workflow automation
Visual workflow builder offering deeper logic at lower cost.
Pricing starts at $9/month
Make (formerly Integromat) gives you a highly visual interface to stitch apps together in complex “scenarios.” It’s great if you want more robust branching or custom paths than Zapier’s typical flows. If your workflow calls for nuanced routing or multiple decision points—and you still want an accessible setup—Make is a fantastic alternative. For EU based companies and GDPR compliance Make has servers in Germany.
N8N
Workflow automation
Self-hosted, open-source automation with limitless customization.
Pricing starts at $20/month
N8N goes a step further by letting you deploy on your own servers, maintain data privacy, and craft intricate workflows for minimal cost. While it’s more technical to configure, it’s ideal for those who desire full control and potential AI integrations. For advanced users who aren’t afraid of a deeper learning curve, N8N is a powerhouse.
Octave
Insight outreach
Octave helps uncover the insights that lead to repeatable outbound and faster growth.
Pricing starts at $119/month
Octave uncovers the insights you need to deliver truly effective messaging, so your outbound never stagnates. By learning your company’s product, target personas, and core differentiators, Octave helps you match specific customer pain points to relevant value propositions—no more generic “personalization.” The platform continually refines your GTM approach in real time, revealing which messaging resonates and which doesn’t.
Snitcher
Website visitor identification
Identify and track the businesses browsing your website.
Pricing starts at $49/month
Snitcher shines a spotlight on anonymous website traffic by pinpointing which companies are visiting and what pages they’re viewing. With a straightforward dashboard and robust segmentation, you can see real-time visitor data, prioritize leads, and personalize follow-ups for higher engagement and conversions.
HighLevel
Sales pipeline
All-in-one marketing platform combining CRM, funnels, and automation.
Pricing starts at $97/month
HighLevel unifies crucial marketing tools—like lead capture funnels, SMS and email campaigns, call tracking, and CRM management—into a single, cohesive system. It’s designed for agencies and small businesses looking to streamline client acquisition, automate communications, and seamlessly oversee all key marketing tasks in one place. We use and setup our own whitelabeled version of the software for our clients.
Breakcold
CRM
Omnichannel outreach meets social selling in a single CRM.
Pricing starts at $29/month
Breakcold CRM is built for modern sales teams who need to connect via email, LinkedIn, and other social platforms all in one dashboard. Its standout feature is social media integration—letting reps manage relationship-building across channels while tracking pipeline progress, follow-ups, and warm leads without juggling multiple tools.
Vapi
Voice AI
Voice AI agents—simple, scalable, and deeply configurable.
Pricing starts at $0.05 per minute
Vapi empowers teams to build and deploy voice-based AI agents for high-volume calls without sacrificing flexibility. Its API-first architecture allows developers to bring their own models, plug in external tools, and integrate with a rich ecosystem of services.
Voiceflow
AI agent builder
No-code builder for agents and voice experiences.
Pricing starts at $60/month
Voiceflow offers a visual environment to design, test, and deploy conversational interfaces, whether for Alexa, Google Assistant, or web-based chatbots. It lets non-technical teams craft rich dialog flows and handle logic without writing code, helping organizations prototype, iterate, and launch interactive voice or chat apps efficiently.
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